At a recent KPMG Robotic Innovations event, Futurist and friend Gerd Leonhard delivered a keynote titled “The Digital Transformation of Business and Society: Challenges and Opportunities by 2020”. I highly recommend viewing the Video of his presentation. As Gerd describes, he is a Futurist focused on foresight and observations — not predicting the future. We are at a point in history where every company needs a Gerd Leonhard. For many of the reasons presented in the video, future thinking is rapidly growing in importance. As Gerd so rightly points out, we are still vastly under-estimating the sheer velocity of change.
With regard to future thinking, Gerd used my future scenario slide to describe both the exponential and combinatorial nature of future scenarios — not only do we need to think exponentially, but we also need to think in a combinatorial manner. Gerd mentioned Tesla as a company that really knows how to do this.
He then described our current pivot point of exponential change: a point in history where humanity will change more in the next twenty years than in the previous 300. With that as a backdrop, he encouraged the audience to look five years into the future and spend 3 to 5% of their time focused on foresight. He quoted Peter Drucker (“In times of change the greatest danger is to act with yesterday’s logic”) and stated that leaders must shift from a focus on what is, to a focus on what could be. Gerd added that “wait and see” means “wait and die” (love that by the way). He urged leaders to focus on 2020 and build a plan to participate in that future, emphasizing the question is no longer what-if, but what-when. We are entering an era where the impossible is doable, and the headline for that era is: exponential, convergent, combinatorial, and inter-dependent — words that should be a key part of the leadership lexicon going forward. Here are some snapshots from his presentation:
Source: B. Joseph Pine II and James Gilmore: The Experience Economy
Gerd then summarized the session as follows:
The future is exponential, combinatorial, and interdependent: the sooner we can adjust our thinking (lateral) the better we will be at designing our future.
My take: Gerd hits on a key point. Leaders must think differently. There is very little in a leader’s collective experience that can guide them through the type of change ahead — it requires us all to think differently
When looking at AI, consider trying IA first (intelligent assistance / augmentation).
My take: These considerations allow us to create the future in a way that avoids unintended consequences. Technology as a supplement, not a replacement
Efficiency and cost reduction based on automation, AI/IA and Robotization are good stories but not the final destination: we need to go beyond the 7-ations and inevitable abundance to create new value that cannot be easily automated.
My take: Future thinking is critical for us to be effective here. We have to have a sense as to where all of this is heading, if we are to effectively create new sources of value
We won’t just need better algorithms — we also need stronger humarithms i.e. values, ethics, standards, principles and social contracts.
My take: Gerd is an evangelist for creating our future in a way that avoids hellish outcomes — and kudos to him for being that voice
“The best way to predict the future is to create it” (Alan Kay).
My Take: our context when we think about the future puts it years away, and that is just not the case anymore. What we think will take ten years is likely to happen in two. We can’t create the future if we don’t focus on it through an exponential lens
Source : https://medium.com/@frankdiana/digital-transformation-of-business-and-society-5d9286e39dbf
Renting robots as temp labor? Not a new idea. But it’s certainly one that is gaining followers.
Rising labor shortages, tightly contested global markets, and growing interest in automation are tightening the screws on traditional business models. A broader spectrum of users are seeking flexible automation solutions. More suppliers are adopting new-age rental or lease options to satisfy the demand. Some are mature companies answering the call, others are startups blazing a path for the rest of the industry. Robotics as a Service (RaaS) is an emerging trend whose time has come.
Steel Collar Associates may have been ahead of its time when RIA spoke with its owner in 2013 about his “Humanoids for Hire” – aka Yaskawa dual-arm robots for rent. Already several years into his venture at the time, Bill Higgins was having little success contracting out his robo-employees. Back then, industry was barely warming up to the idea of cage-free robots rubbing elbows with their human coworkers. Now every major robot manufacturer has a collaborative robot on its roster. And a slew of startups have joined the fray.
Just like human-robot collaboration is helping democratize robotics, RaaS will help bring robots to the masses. And cobots aren’t the only robots for rent.
Whether you have a short-term need, want to try before you buy, forgo a capital expenditure, or lower your cost of entry to robotic automation, RaaS is worth a closer look. It’s robots on demand, when and where you want them.
Robots on Demand
Out-of-the-box solutions like those offered by READY Robotics, which are easy to use and easy to deploy, are making RaaS a reality. Your next, or perhaps first, robotic solution may be a Johnny-on-the-spot – on wheels.
“The TaskMate is a ready-to-use, on-demand robot worker that is specifically designed to come out of its shipping crate ready to be deployed to the production line,” says READY Robotics CEO Ben Gibbs, noting that manufacturers without the time to undertake custom robot integration are looking for an out-of-the box automation solution. Rental options make the foray easier.
“Time is their most precious resource. They want something like the TaskMate that is essentially ready to go out of the box,” says Gibbs. “They may have to do a little fixturing or put together a parts presentation hopper. Besides that, it’s something they can deploy pretty quickly. We’re driving towards providing a solution that’s as easy to use as your personal computer.”
The system consists of a collaborative robot arm mounted on a stand with casters, so you can wheel it into position anywhere on the production floor. The ease of portability makes it ideal for high-mix, low-volume production where it can be quickly relocated to different manufacturing cells. Nicknamed the “Swiss Army Knife” of robots, the TaskMate performs a variety of automation tasks from machine tending to pick-and-place applications, to parts inspection.
The TaskMate comes in two varieties, the 5-kg payload R5 and 10-kg payload R10 (pictured). Both systems use robot arms from collaborative robot maker Universal Robots. The UR arm is equipped with a force sensor and a universal interface called the TEACHMATE that allows different robot grippers to be hot-swapped onto the end of the arm. Supported end effector brands include SCHUNK, Robotiq and Piab.
Contributing to the system’s ease of use is READY’s proprietary operating system, the FORGE/OS software. A simple flowchart interface (pictured) controls the robot arm, end-of-arm tooling and other peripherals. No coding is required.
For those tasks requiring a higher payload, reach, or cycle time than is capable with the power-and-force limiting cobot included with the TaskMate R5 and R10 systems, READY also offers its FORGE controller (formerly called the TaskMate Kit). Running the intuitive FORGE/OS software, the controller provides the same easy programming interface but is designed as a standalone system for ABB, FANUC, UR and Yaskawa robots.
“For example, if you plug the FORGE controller into a FANUC robot, you no longer have to program in Karel (the robot OEM’s proprietary programming language),” explains Gibbs. “On the teach pendant, you can use FORGE/OS to program the robot directly, so you have the same programming experience on the controller as you do on the TaskMate.
“We started primarily with smaller six degree-of-freedom robot arms, like the FANUC LR Mate and GP7 from Yaskawa,” continues Gibbs. “We have started to integrate some of the larger robots as well, like the FANUC M-710iC/50. Ultimately, we’re driving toward a ubiquitous programming experience regardless of what robot arm or robot manufacturer you’re using.”
In the Cloud
A common element in the RaaS rental model is cloud robotics. READY offers customers the ability to remotely monitor the TaskMate or other robotic systems hooked up to the FORGE controller.
“We can set them up with alerts, so when the production cycle is completed or the robot enters an unexpected error state, they can receive an email notifying the floor manager or line operator to check the system,” says Gibbs.
You can also save and back up programs to the cloud, and deploy them from one robot to another. If an operator were to inadvertently lose a program, rather than rewrite it from scratch, you can just drop the backup version from the cloud onto the system and be up and running again in minutes.
The TaskMate systems and FORGE controller are available for both purchase and rental.
“We provide a menu to our customers of how they might want to consume our products and services,” says Gibbs. “That may be all the way from a traditional CapEx (capital expenditure) purchase if they want to buy one of our TaskMates upfront, to the other end of the spectrum where they can rent the system with no contract for however long or short of a duration they want.”
For an additional charge, READY can manage the entire asset for the customer.
“We set it up, we program it, and we remotely monitor it to make sure it’s maximizing its uptime. We can come in and tweak the program if it’s running into unexpected errors. All of the systems are equipped with cell modems, so they can update the software over the air. We handle all of the maintenance or it’s handled by our channel partners.”
Gibbs says flexibility is the biggest advantage to their rental option. READY offers a 3-month trial rental. But customers are not required to keep it for that full term.
“We have a no-term rental. That’s even more appealing because it can come entirely out of your OpEx (operating expenditure) budget. Instead of going through a lengthy CapEx approval process, we’ve had some customers just run their corporate credit card, because the rental is below their approval level for an OpEx purchase. They can easily set up the system and use it for a few months. That alone provides them with a much stronger justification for moving forward with CapEx if they want, or just continue to expand their rental.
“At the end of the first month, if they decide that it’s not working out, just like any incompetent worker, they can fire it and send it back.”
If the customer chooses to continue renting, Gibbs says it’s more cost-effective to sign a contract. This reduces the risk for everyone, so there’s usually a financial incentive.
“The primary way we differentiate ourselves is that we offer that no-term rental with a fixed monthly fee, which allows these factories to capture the traditional value of automation. We don’t have a meter running that says you ran it 22 hours this day, so you owe us for 22 hours of work. We encourage them to run it as long as they want. The expectation is the longer you run it, the cheaper it should be.”
Flexibility for High-Mix, Low-Volume
READY’s target customers range from small job shops to large multinationals and Fortune 500 companies.
“Attwood is a great example of the type of high-mix, low-volume production environment where the flexibility of the TaskMate really shines,” says Gibbs.
Attwood Marine in Lowell, Michigan, is one of the world’s largest producers of boat parts, accessories and supplies. If it’s on your boat, there’s a good chance this century-old company made it. They make thousands of different parts, but cater to a relatively small marine market. The challenges of high-mix, low-volume production in a highly competitive market had them looking for an automation solution.
The flexibility of the TaskMate to quickly deploy and redeploy depending on Attwood’s short- or long-term needs was a deciding factor. With only a couple hundred employees and no dedicated robotics programmer on staff, the customer appreciates the FORGE software’s ease of use. Plus the ability to rent the system plays to the seasonal nature of Attwood’s business and lowers the cost of their first foray into robotic automation.
Attwood has deployed the TaskMate R10 to a half-dozen cells on the production floor performing CNC machine tending, pick-and-place tasks like palletizing, loading/unloading conveyors and case packing, and even repetitive testing. You need to actuate a switch or pull a cord 250,000 times? That’s a job for flexible automation.
By deploying one robot system to multiple production cells, Attwood was able to spread their ROI across multiple product lines and realize up to a 30 percent reduction in overall manufacturing costs. Watch the TaskMate on the job at Attwood Marine.
Small to midsized businesses aren’t the only ones benefiting. Large multinationals like tools manufacturer Stanley Black & Decker use the TaskMate R10 for machine tending CNC lathes.
“Multinationals may have robot programmers on staff, but usually not enough of them,” says Gibbs. “Automation engineers are in high demand and very difficult to come by. Any technology that makes it faster and easier for people to set up robots is a tremendous value. Even with large multinationals, some like to be asset-light and do a rental, but everyone loves the ease of programming we offer through FORGE.”
Forged in the Lab
READY’s portable plug-and-play solution is a technology spinoff from Professor Greg Hager’s research in human-machine collaborative systems at Johns Hopkins University. Gibbs, an alumnus, was working in the university’s technology ventures office helping researchers like Prof. Hager develop commercialization strategies for their new technologies. Hager, along with Gibbs, and fellow alum CTO Kelleher Guerin cofounded the startup in October 2015. Another cofounder, Drew Greenblatt, President of Marlin Steel Wire Products (an SME in the Know), offered up his nearby Baltimore, Maryland-based custom metal forms factory as a prototype test site for the TaskMate. The system was officially launched in July 2017.
Prof. Hager is now an advisor to the company. Distinguished robotics researcher, Henrik Christensen, is Chairman of the Board of Advisors. In December 2017, the startup secured $15 million in Series A funding led by Drive Capital.
READY maintains an office in Baltimore, while its headquarters is in Columbus, Ohio. They are a FANUC Authorized System Integrator. Gibbs says they are in the process of building a channel partner network of integrators and distributors to support future growth.
Pay As You Go
Business models under the RaaS umbrella vary widely, and are evolving. Startups like Hirebotics and Kindred leverage cloud robotics more intensely to monitor robot uptime, collect data, and enhance performance using AI. They charge by the hour, or even by the second. You pay for only what you use. Each service model has its advantages.
Some RaaS advocates offer subscription-based models. Some took a page from the sharing economy. Think Airbnb, Lyft, TaskRabbit, Poshmark. Share an abode, a car or clothes. Skip the overhead, the infrastructure and the long-term commitment. Pay as you go for a robot on the run.
Mobile Robots for Hire
Autonomous mobile robots (AMRs) are no strangers to the RaaS model, either. RIA members Aethon and Savioke lease their mobile robots for various applications in healthcare, hospitality and manufacturing. Startup inVia Robotics offers a subscription-based RaaS solution for its warehouse “Picker” robots.
We first explored the emergence of AMRs in the Always-On Supply Chain. It’s startling how much the logistics robot market has changed in just a couple of years. Since then, prototypes and beta deployments have turned into full product lines with significant investor funding. Major users like DHL, Walmart and Kroger, not to mention early adopter Amazon, are doubling down on their mobile fleets.
After triple-digit revenue growth in Europe, Mobile Industrial Robots (MiR) was just breaking onto the North American scene two years ago. Now, as they celebrate comparable growth on this side of the pond, MiR prepares to launch a new lease program in January.
MiR is another prodigy of Denmark’s booming robotics cluster. They join Danish cousin Universal Robots on the list of Teradyne’s smart robotics acquisitions. Odense must have the Midas touch.
Go Big or Go Home
Responding to customer demands for larger payloads, MiR introduced its 500-kg mobile platform at Automatica in June. The MiR500 (pictured) comes with a pallet transport system that automatically lifts pallets off a rack and delivers them autonomously. Watch it in action on the production floor of this agricultural machine manufacturer.
“Everybody we deal with today is making a big push to eliminate forklift traffic from the inner aisleways of production lines,” says Ed Mullen, Vice President of Sales – Americas for MiR in Holbrook, New York. “That’s really driving the whole launch of the MiR500. We’ve gone through some epic growth here in my division.”
Mullen’s division is responsible for supporting MiR’s extensive distributor network in all markets between Canada and Brazil. Right now, the Americas account for about a third of the global business.
“We’re seeing applications in industrial automation, warehouses and distribution centers,” says Mullen. “Electronics, semiconductor and a lot of the tier automotive companies, like Faurecia, Visteon and Magna, have all invested in our platforms and are scaling the business. We see this being implemented across all industries, which is really adding to our excitement.”
Although Mullen says they’ve seen tremendous success with the current buy model, MiR is trying to make it even easier to work with this emerging technology. That drove them to the RaaS model.
“We think a leasing option will allow companies that are still trying to understand the use cases for the technology to get in quicker, and then slowly scale the business up as they learn how to apply it and what the sweet spots are for autonomous mobile robots. The lease option is intended to reduce the cost of entry. Today it’s mainly the bigger multinationals that are buying, but we believe by providing options for lower entry points, this will make the use cases in the small-to-midsized companies come to light.”
He says a third-party company will handle all the leases. MiR’s distributor network will engage with the third-party company to put together lease programs for customers.
MiR has also implemented a Preferred System Integrator (PSI) program to augment the existing network of distribution partners. Two and a half years ago, it was mainly large companies investing in these mobile platforms. They were purchasing in volumes of one to five robots. Today, they’re seeing investments of 20, 30, or even more than 50 robots.
“When you get into these bigger deployments, it’s more critical to have companies that are equipped to handle them. Our distribution partners are set up as a sales channel. Although most of them have integration capabilities, they don’t want to invest in deploying hundreds of robots at one time. They rather hand that off to a company that’s able to properly support large-scale deployments.”
Over the last couple of years, MiR had been focused on bringing more efficiency to the manufacturing process; not necessarily replacing existing AGVs and forklifts.
“For example, you have a guy that gets paid a healthy salary to sit in front of a machine tool and use his skills to do a certain task. That’s what makes the company money. But when he has to get up and carry a tray of parts to the next phase in the production cycle, that’s inefficient. That’s what we’ve been focusing on, at least with our MiR100 and MiR200 (pictured).”
Technologies, an Indiana-based company specializing in custom plastic injection molding and mold tooling. The mobile robot loops the shop floor, autonomously transporting finished product from the presses to quality inspection. This frees up personnel for more high-value tasks and eliminates material flow bottlenecks.
“With the new MiR500, we’re going after heavier loads and palletizer loads. That’s replacing standard AGVs and forklifts. We’re also starting to see big conveyor companies like Simplimatic Automation and FlexLink move to a more flexible type of platform with autonomous mobile robots.
“Parallel to the hardware is our software. A key part of our company is the way we develop the software, the way we allow people to interface with the product. We’re continuously making it more intuitive and easier to use.”
MiR offers two software packages, the operating system that comes with the robot and the fleet management software that manages two or more robots. The latter is not a requirement, but Mullen says most companies are investing in it to get additional functionality when interfacing with their enterprise system. The newest fleet system is moving to a cloud-based option.
Hardware and software updates are all handled through MiR’s distribution channel and Mullen doesn’t think any of that will change under the lease option.
“The support model will stay the same. Our distributors are all trained on hardware updates, preventative maintenance and troubleshooting. I firmly believe the major component to our success today is our distribution model.”
Mullen says he’s looking forward to new products coming out in 2019. MiR is also hiring. They expect to double their employee count in the Americas and globally.
High-Tech, Short-Term Need
It’s many of these feisty startups that we’re seeing adopt nontraditional models like RaaS. But stalwarts are coming on board, too.
Established in 1992, RobotWorx is part of SCOTT Technology Ltd., a century-old New Zealand-based company specializing in automated production, robotics and process machinery. RobotWorx joined the SCOTT family of international companies in 2014 and recently completed a rigorous audit process to become an RIA Certified Robot Integrator.
RobotWorx buys, reconditions and sells used robots, along with maintaining an inventory of new robotic systems and offering full robot integration and training services. Rentals are nothing new to them. They’ve been renting robots for several years, before it was a trend. But in response to the upswing in industry requests of late, RobotWorx rolled out a major push on their rental program this past spring.
“We’ve done a lot with the TV and film industry,” says Tom Fischer, Operations Manager for RobotWorx in Marion, Ohio. “If you’ve seen the latest AT&T commercial, there are blue and orange robots in it. We rented those out for a week.”
Dubbed “Bruce” and “Linda” on strips of tape along their outstretched arms, these brightly colored robots have a starring role in this AT&T Business commercial promoting Edge-to-Edge Intelligence? solutions. Fischer says companies in this industry usually select a particular size of robot, typically either a long-reach or large-payload material handling robot, like the Yaskawa Motoman long-reach robots in this AT&T commercial.
Ever wonder if the robots in commercials are just there for effect? It turns out, not always. Fischer says these are fully functioning robots. AT&T’s ad agency must have a robot wrangler off camera to keep Bruce and Linda in line. However, the other robots in the background are the result of TV magic.
“We basically just sent them the robots,” says Fischer. “They did what they wanted to do with them and then sent them back.”
For quick gigs like this commercial, or maybe a movie cameo or even a tradeshow display, rental robots make sense. But how do you know when it’s better to rent or buy?
“We’ll do a cost analysis with the customer,” says Fischer. “We have an ROI calculator on our website if they want to see what their long-term commitment capital investment would be. (Check out RIA’s Robot ROI Calculator). We also look at it from the standpoint that if they have a long-term contract with somebody, their return on investment is going to be a lot better with a purchase. If they think they’re only going to use the robot for six months, it doesn’t make sense for them to buy it.”
RobotWorx rents robots by the week, month or year. A week is the minimum, but there’s no long-term commitment required. A rental includes a robot, the robot controller, teach pendant and end-of-arm tooling (EOAT). Robot brands available include ABB, FANUC, KUKA, Universal Robots, and Yaskawa Motoman.
They also rent entire ready-to-ship robot cells for welding or material handling. The most popular systems are the RWZero (pictured) and RW950 cells.
“The RWZero cell is very basic,” says Fischer. “You have a widget and you need 5,000 of them. Rent this cell and you have a production line instantly.”
The RW950 is more portable. Fisher calls it a “pallet platform.” The robot, controller, operator station and workpiece positioner all share a common base, which is basically a large steel structure that can be moved around with a forklift whenever needed. See the RW950 Welding Workcell in action.
“We’ve done a lot of the small weld cells,” he says. “We always have a couple on hand so we can supply those on demand. We’ve done larger material handling cells, as well.
“We have a third-party company that does the financing if you need it. A lot of people just end up paying it upfront. If they were to purchase the robot after they’ve rented it, we apply that towards the purchase as well.”
Fischer says 20 percent of the rental price is credited to the purchase if a customer decides to keep the robot. All the robots and robotic cells are up to date on maintenance before they leave the RobotWorx floor and shouldn’t require any major maintenance for at least a year. He says most customers end up buying the robot if their rental period exceeds a year.
Time is not always the deciding factor under the RaaS model. As robotic systems become easier to deploy and redeploy, the idea of robots as a service will gain more permanence as a long-term solution. In the future, robotics in our workplaces and homes will be as ubiquitous as the Internet. In the meantime, we’ll keep our eyes on RaaS as it gets ready for primetime
Source : https://www.robotics.org/content-detail.cfm/Industrial-Robotics-Industry-Insights/Robots-for-Rent-Why-RaaS-Works/content_id/7665
Recently in a risk management meeting, I watched a data scientist explain to a group of executives why convolutional neural networks were the algorithm of choice to help discover fraudulent transactions. The executives—all of whom agreed that the company needed to invest in artificial intelligence—seemed baffled by the need for so much detail. “How will we know if it’s working?” asked a senior director to the visible relief of his colleagues.
Although they believe AI’s value, many executives are still wondering about its adoption. The following five questions are boardroom staples:
Organizational issues are never far from the minds of executives looking to accelerate efficiencies and drive growth. And, while this question isn’t new, the answer might be.
Captivated by the idea of data scientists analyzing potentially competitively-differentiating data, managers often advocate formalizing a data science team as a corporate service. Others assume that AI will fall within an existing analytics or data center-of-excellence (COE).
AI positioning depends on incumbent practices. A retailer’s customer service department designated a group of AI experts to develop “follow the sun chatbots” that would serve the retailer’s increasingly global customer base. Conversely a regional bank considered AI more of an enterprise service, centralizing statisticians and machine learning developers into a separate team reporting to the CIO.
These decisions were vastly different, but they were both the right ones for their respective companies.
When people hear the term AI they conjure thoughts of smart Menlo Park hipsters stationed at standing desks wearing ear buds in their pierced ears and writing custom code late into the night. Indeed, some version of this scenario is how AI has taken shape in many companies.
Executives tend to romanticize AI development as an intense, heads-down enterprise, forgetting that development planning, market research, data knowledge, and training should also be part of the mix. Coding from scratch might actually prolong AI delivery, especially with the emerging crop of developer toolkits (Amazon Sagemaker and Google Cloud AI are two) that bundle open source routines, APIs, and notebooks into packaged frameworks.
These packages can accelerate productivity, carving weeks or even months off development schedules. Or they can exacerbate collaboration efforts.
It’s all about perspective. AI might be positioned as edgy and disruptive with its own internal brand, signaling a fresh commitment to innovation. Or it could represent the evolution of analytics, the inevitable culmination of past efforts that laid the groundwork for AI.
I’ve noticed that AI projects are considered successful when they are deployed incrementally, when they further an agreed-upon goal, when they deliver something the competition hasn’t done yet, and when they support existing cultural norms.
Incumbent norms once again matter here. But when it comes to AI the level of disruption is often directly proportional to the need for a sponsor.
A senior AI specialist at a health care network decided to take the time to discuss possible AI use cases (medication compliance, readmission reduction, and deep learning diagnostics) with executives “so that they’d know what they’d be in for.” More importantly she knew that the executives who expressed the most interest in the candidate AI undertakings would be the likeliest to promote her new project. “This is a company where you absolutely need someone powerful in your corner,” she explained.
If you’re new to AI you’ll need to be careful about departing from norms, since this might attract undue attention and distract from promising outcomes. Remember Peter Drucker’s quote about culture eating strategy for breakfast? Going rogue is risky.
On the other hand, positioning AI as disruptive and evolutionary can do wonders for both the external brand as well as internal employee morale, assuring constituents that the company is committed to innovation, and considers emerging tech to be strategic.
Either way, the most important success measures for AI are setting accurate expectations, sharing them often, and addressing questions and concerns without delay.
These days AI has mojo. Companies are getting serious about it in a way they haven’t been before. And the more your executives understand about how it will be deployed—and why—the better the chances for delivering ongoing value.
Source : https://www.cio.com/article/3318639/artificial-intelligence/5-questions-ceos-are-asking-about-ai.html
What a great #AWE2018 show in Munich, with a strong focus on the industry usage and, of course , the german automotive industry was well represented. Some new , simple but efficient, AR devices , and plenty of good use cases with a confirmed ROI. This edition was PRAGMATIC.
The use of XR by automotive companies, big pharma, and teachers confirmed some good ROI with some “ready to use” solutions, especially in this domains :
To create specific and advanced AR Apps, there is still some challenges with the content authoring and with the integration to the legacy systems to retrieve master data and 3D assets. Automotized and integrated AR app need some ingenious developments.
An interesting use case from Boeing ( using hololens to assist the mounting of cables) shows how they did to get an integrated and automatized AR app. Their AR solution architecture in 4 blocks :
The usage of AR and VR becomes more important in many domains : From conception to maintenance and sales (configurator, catalogs …)
The consequence is that original CAD files can be transformed and used in different processes of your company, where it becomes a challenge to use high polygon from CAD applications into other 3D / VR / AR applications, where there is a need of lighter 3D assets, also with some needs of texture and rendering adjustment.
gIFT can be a solution , glTF defines an extensible, common publishing format for 3D content tools and services that streamlines authoring workflows and enables interoperable use of content across the industry.
The main challenge is to implement a good centralised and integrated 3D asset management strategy, considering them as important as your other key master data.
The conception of advanced and integrated AR solutions for large companies needs some new expert combining knowlegde in 3D apps and experience in system integration.
This projects need new types of information system architecture taking in account the AR technologies.
PTC looks like a leader in providing efficient and scalable tools for large companies. PTC, owner of Vuforia is also exceling with other 3D / PLM management solutions like windchill , to smoothly integrate 3D management in all the processes and IT of the enterprise.
Sopra Steria , the french IS integration company, is also taking this role , bringing his system integration experience into the new AR /VR usages in the industry.
If you don’t want to invest in this kind of complex projects, for a first step in AR/VR or for some quick wins at a low budget , new content authoring solutions exist to build your AR app with some simple user interfaces and workflows : skylight by Upskill , worklink by Scope AR
“A real time 3D (or spatial) map of the world, the AR cloud, will be the single most important software infrastructure in computing. Far more valuable than facebook social graph, or google page rank index” say Ori Inbar, Co-Founder and CEO of Augmented Reality.ORG. A promising prediction.
The AR cloud provide a persistant , multiuser and cross device AR landscape. It allows people to share experiences and collaborate. The most known AR cloud experience so far is the famous Pokemon Go game.
So far the AR map works using GPS or image recognition, or local point of cloud for a limited space / a building. The dream will be to copy the world as a point of cloud, for a global AR cloud landscape. A real time systems that could be used by robots, drones etc…
The AWE exhibition presented some interesting AR cloud initiative :
Source : https://www.linkedin.com/pulse/augmented-reality-state-art-industry-fr%C3%A9d%C3%A9ric-niederberger/
Edge computing technology is quickly becoming a megatrend in industrial control, offering a wide range of benefits for factory automation applications. While the major cloud suppliers are expanding, new communications hardware and software technology are beginning to provide new solutions compared to the previous offerings used in factory automation.
|A future application possibility that illustrates both the general concept and potential impact of edge computing in automation and control is edge data being visualized on a tablet in a brownfield application. (Image source: B&R Industrial Automation)|
“The most important benefit [compared to existing solutions] will be interoperability—from the device level to the cloud,” John Kowal, director of business development for B&R Industrial Automation, told Design News. “So it’s very important that communications be standards-based, as you see with OPC UA TSN. ‘Flavors’ of Ethernet including ‘flavors’ of TSN should not be considered as providing interoperable edge communications, although they will function perfectly well in a closed system. Interoperability is one of the primary differences between previous solutions. OPC UA TSN is critical to connecting the edge device to everything else.”
Emerging Technology Solutions
Sari Germanos of B&R added that these comments about edge computing can also be equally applied to the cloud. “With edge, you are using fog instead of cloud with a gateway. Edge controllers need things like redundancy and backup, while cloud services do that for you automatically,” Germanos said. He also noted that cloud computing generally makes data readily accessible from anywhere in the world, while the choice of serious cloud providers for industrial production applications is limited. Edge controllers are likely to have more local features and functions, though the responsibility for tasks like maintenance and backup falls on the user.
Factory Automation Applications
Kowal noted that you could say that any automation application would benefit from collecting and analyzing data at the edge. But the key is what kind of data, what aspects of operations, and what are the expectations of analytics that can deliver actionable productivity improvements? “If your goal is uptime, then you will want to collect data on machine health, such as bearing frequencies, temperatures, lubrication and coolant levels, increased friction on mechanical systems, gauging, and metrology,” he said.
Some of the same logic applies to product quality. Machine wear and tear leads to reduced yield which can, in turn, be defined in terms of OEE data gathering that may already be taking place, but will not be captured at shorter intervals and automatically communicated and analyzed.
Capturing Production Capacity as well as Machine and Materials Availability
Beyond the maintenance and production efficiency aspects, Kowal said that users should consider capturing production capacity, machine and raw material availability, and constraint and output data. These will be needed to schedule smaller batch sizes, tier more effectively into ordering and production scheduling systems, and ultimately improve delivery times to customers.
Edge control technology also offers benefits compared to IoT gateway products. Kowal said that he’s never been big on splitting hairs with technology definitions—at least not from the perspective of results. But fundamentally, brownfield operators tend to want gateways to translate between their installed base of equipment, which may not even be currently networked, and the cloud. Typically, these are boxes equipped with legacy communications interfaces that act as a gateway to get data from the control system without a controls retrofit, which can be costly, risky, and even ineffective.
“We have done some work in this space, though B&R’s primary market is in new equipment,” Kowal added. “In that case, you have many options how to implement edge computing on a new machine or production line. You can use smart sensors and other devices direct to cloud or to an edge controller. The edge controller or computing resource can take many form factors. It can be a machine controller, an industrial PC that’s also used for other tasks like HMI or cell control, a small PLC used within the machine, or a standalone dedicated edge controller.”
Boosted Memory, Processing, and Connections
Germanos noted that industrial controllers were not designed to be edge controllers; they are typically designed to control one machine versus a complete production line. Edge controllers have built-in redundancy to maintain production line operation.
“If I was designing a new machine, cell, line, or facility, I would set up the machine controllers as the edge controller/computers rather than add another piece of control hardware or gateway,” Germanos said. “Today, you can get machine controllers with plenty of memory, processing power, and network connections. I would not select a control platform unless it supports OPC UA, and I would strongly urge selecting a technology provider that supports the OPC UA TSN movement known as “The Shapers,” so that as this new standard for Industrial Ethernet evolves, I would be free from the ‘flavors’ of Ethernet.”
His recommendation is to use a platform that runs a real-time operating system for the machinery on one core or, using a Hypervisor, whatever other OS might be appropriate for any additional applications that run on Windows or Linux.
Source : https://www.designnews.com/automation-motion-control/edge-computing-emerges-megatrend-automation/27888481159634
Industry 4.0. Industrial Internet of Things (IIoT). Smart manufacturing. The buzzwords abound, but what does this technology really mean for your shop?
“Whether your business is small or large, you should know that digital manufacturing is coming, and it’s coming really quickly,” says Sean Holt, president of Sandvik Coromant for the Americas. “You have to assess how it’s going to affect the sustainability of your business, what are its risks, its benefits, and most importantly, how to take the first steps towards digitalization.”
“Who cares?” you might be thinking. “I just want to make good parts, on-time, and for a fair price. That’s what’s most important to me.”
Consider this: any seasoned machinist or programmer can walk up to a machine and know instantly if something is awry. There’s just one problem: finding those qualified people is increasingly arduous, and most shops need their operators to manage multiple machines. It would be a huge advantage to have another way to know that the parts being made on Machine #5 right now are about to go out of tolerance, and further, that the spindle bearings on VMC #2 will fail in three weeks.
The path to those capabilities is data; cutting tool data, machine data, quality data, operator productivity data. It may sound simplistic, but that’s the essence of Industry 4.0 and the Internet of Things: the collection and analysis of data, followed by better decision-making as a result of these data-related efforts. To the shop of the future, data will be everything.
That’s why many equipment builders, and now tooling suppliers, are making their products “smart,” giving manufacturers the ability to “listen” to what the shop floor is telling them with data that is easy to understand.
In a controlled machining process where decisions and actions are based on real-time information and facts, manufacturers are able to optimize their processes and significantly reduce their manufacturing-related waste. CoroPlus® ProcessControl monitoring system—including hardware, software, installation and support—increases the overall in-cut process stability and security, ultimately enabling increased productivity and profitability.
Shops that embrace digitalization will have much better information with which to operate their businesses because:
Getting started is easier and less expensive than you probably expect—you won’t need a big budget ($1,000 or so should do), or the technical skills of a computer scientist. “I tell people to start small,” says Andy Henderson, vice-president of engineering at industrial technology firm company Praemo. “Hook up one machine, start collecting some data, and then let the value you’re receiving from that machine pay for the next one, and the next, scaling upwards as you go.”
At the very least, getting your machine tools “connected” will let you check production status from anywhere. Taken to the next level, you can gather hundreds or even thousands of data points from a modern machine tool, including in-process metrology data, machine maintenance information, production output, scrap levels, cutting tool usage, job status…the list goes on and on.
But don’t do that. At least, not yet. Better to pick a pilot machine, choose one or two of whichever production values or machine metrics are most important to you, and start watching the data flow in. You’ll soon spot causes of downtime that are expensive to the shop but simple to cure. Areas for continuous improvement will become abundantly clear. Unexpected failures will eventually become a thing of the past.
Additional benefits accrue as shops move up the scale of digitalization. Simply finding out why your equipment isn’t running is a good start. Ultimately, it lets shops focus sharply on the best value-adding activities reaping the highest returns on equipment and people.
Worried about the cost? Don’t be. According to Will Sobel, co-founder and chief strategy officer of advanced manufacturing analytics software company VIMANA, the ROI can be “amazingly ridiculous,” sometimes as short as a few weeks. “If you look at a typical manufacturing processes in a typical shop, equipment utilization is often around 30-percent,” he points out. “It doesn’t take much to improve that figure.”
Stas Mylek, Mastercam developer, CNC Software’s director of product management, says those looking for a quick win should consider purchasing monitoring software. “There are plenty of applications out there that you can get for minimal investment and that make the traditional green, yellow, and red indicator lights obsolete,” he says. “Using such an application to collate and make sense of data allows you to better understand your processes and where each machine is making money.”
A connected shop provides actionable intelligence to all levels of the enterprise on
how to manufacture more efficiently.
Having good monitoring software is one thing; acting on that information is another. And shops will be well served by appointing a data evangelist (or team, depending on the size of the company) to chase down improvement opportunities. This person will work with suppliers, report back to management, and work to spread the good word of digitalization throughout the organization.
“There goes the budget,” you may say. And while it’s true that taking your IIoT data collection pilot project to the next level will cost the company some cash—in infrastructure, hardware and software, and additional labor costs—it’s important to remember that the additional visibility to production and machine tool data, and the benefits derived from both, will greatly outweigh any investment costs.
That’s not to say that the appointed data evangelist should pound people on the head with his or her findings. For one thing, this person will typically have less manufacturing skill and experience than the machinists, programmers, and engineers responsible for part production each day—a talented but technically-oriented machine operator is a good choice for such a role, one able to communicate effectively while recognizing that the people he or she is working with may be reluctant to change their ways.
And there is still a vital role for your experienced people to play. Software doesn’t make great choices when comparing different solutions. That’s why humans will always be better (for the foreseeable future, at least) about when to shut a machine down, for example, or the best way to adjust feeds and speeds when chatter occurs. This is why involvement from the entire manufacturing team is crucial to any Industry 4.0 implementation.
Ready to pull the trigger? All it takes is a connected machine tool, a little data and willingness to change. Properly implemented, the results will be greater throughput and higher profit margins. Get going. Industry 4.0 is waiting
Source : https://www.mmsonline.com/articles/steps-to-successful-machine-shop-digitalization-think-big
Society has become somewhat accustomed to disposable goods, be it cheap garments, budget phones, or plastic packaging.
But with Earth facing untold apocalyptic catastrophes in the decades to come, there has been a growing push to do something — anything — to counter the predicted cataclysmic events that await us.
A few months back, Seattle became the first major U.S. city to ban single-use disposable straws, while England could become the first country to ban them next year. Starbucks, meanwhile, will usher out plastic straws across all its stores globally by 2020.
These are small measures by anyone’s standard, but they feed into a broader trend that’s striving to cut waste and reduce our dependency on disposable goods.
Food, in particular, is one area where we’re seeing this trend amplified, with big-name investors lining up for their piece of the waste-cutting pie.
Earlier this month, Santa Barbara-based Apeel Sciences raised a whopping $70 million from U.S. hedge fund Viking Global Investors, Andreessen Horowitz, Upfront Ventures, and others. This took the company’s total funding to $110 million.
So what is Apeel doing to reduce food waste, exactly? Well, it essentially applies a second layer of skin to fruit and vegetables to reinforce protection and prolong their shelf life by reducing water loss and oxidation. The company said that produce that has been given the Apeel treatment typically stays fresher for up to three times longer.
The funding came just a few months after Apeel Sciences commercialized its product via avocados at Costco and Harps Food Stores in the U.S., which it said led to a 65 percentage-point margin increase and a 10 percent sales increase in Hass avocados.
“As Apeel products continue to hit the shelves, the retail world is now beginning to experience what was clear from day one, which is that Apeel is a product with the potential to change the world,” said Yves Sisteron, founder and managing partner at Upfront Ventures, which first invested in Apeel Sciences as part of its $5.8 million series A round back in 2014.
Earlier this week Swedish startup Karma raised $12 million for a marketplace that helps restaurants and supermarkets cut food waste by selling their surplus goods at a discount. Investors included Swedish investment firm Kinnevik, with participation from Bessemer Venture Partners (one of the oldest venture capital firms in the U.S.), Electrolux, and E.ventures.
The premise behind Karma is simple. The consumer creates an account and can see what’s available in their area — the offerings are whatever food outlets have an excess of, so there won’t necessarily be a consistent choice of goods each day. But if you’re not fussy and all you’re looking for is a good discount, then you may find cakes, bread, sandwiches, freshly squeezed lemonade, and pretty much anything else.
The problem that Karma is looking to fix is this: Roughly one third of food produced globally each year never reaches a human mouth, according to the United Nations’ Food and Agriculture Organization. That’s $1 trillion worth of edible food ending up in a landfill.
Karma is available across Sweden, while it also recently launched in London, its first international market. But with a fresh $12 million in the coffers, it’s planning to launch into more international markets across Europe and the U.S.
Both these startups show that while ethical concepts are attractive to investors, you’re not going to get anywhere on altruism alone: Your idea and execution needs to be underpinned by a solid business.
“While the Karma team is really going after a good cause, we share a very fundamental belief with the founders: to have a lasting and meaningful impact, companies around sustainability need to be for-profit and have an attractive business model,” said E.ventures partner Jonathan Becker.
Elsewhere in the culinary realm, Full Harvest this week raised $8.5 million in a series A round of funding led by Spark Capital. The San Francisco-based startup offers a B2B marketplace that helps farmers sell surplus and imperfect goods to food and beverage companies.
Up to 40 percent of food in the U.S. goes uneaten each year, according to the Natural Resources Defense Council, and a big part of this problem is that grocery stores and supermarkets don’t want to buy ugly fruit and vegetables because, well, consumers don’t want to buy them either. But a wonky apple is every bit as nutritious as an aesthetically pleasing apple, which is how Full Harvest manages to find a market that connects farms with food buyers. The company already works with a number of U.S. food and drink companies, and it has claimed that it helped one U.S. farm grow its profits by 12 percent per acre.
“A ReFed report has stated that $10 billion invested into solving food waste will bring $100 billion of value to society due to true cost accounting across the entire supply chain, economy and environment,” the company said in a statement. “We also have sold close to 7 million pounds of produce that would otherwise have gone to waste, which is equivalent of preventing 430 million gallons of water from going to waste — enough to provide drinking water for 8 million people for a year — and 2.5 million kilograms of CO2e emissions from being produced.”
But it’s not just the food industry that’s seeking traction in the waste-cutting world.
Last week, London-based Unmade raised a modest $4 million in a round of funding led by Felix Capital. The Techstars London alumnus develops a software platform for fashion brands to offer customizable clothes directly to consumers.
The on-demand model not only allows fashionistas to fine-tune patterns or mix colors around, but it also promises a more sustainable business. Clothes are not created in bulk before demand is established — each item is effectively made-to-order, thus cutting down on waste. The company said that it now works with three of the top fashion brands in the U.S.
This kind of manufacturing potentially has a big future — last year Amazon was awarded a patent for a similar system that’s capable of producing products, including garments, after an order is placed.
On-demand product manufacturing means that supply meets demand rather than surpasses it, and ensures a bunch of perfectly wearable goods do not end up in the trash.
“By conservative estimates, 10 percent to 25 percent of all clothes made each season are never sold and go to landfill or are burned — after travelling through a network of stores and discount retailers,” added Unmade cofounder and chief product officer Ben Alun-Jones. “When you think the fashion industry today is at least $2.4 trillion, this is a huge environmental issue. Our mission is to transform the current business model of the fashion industry, one that frequently leads to significant overproduction and waste, and start to create clothing that is either tailored by or made for the consumer.”
The made-to-order model could also have an impact on return rates, thus reducing waste even further — if a customer has played an active role in designing their garment, they may feel more attached to it when it arrives.
“With our current customers, we have also seen a big reduction in return rates once they start using our platform,” Alun-Jones continued.
Last month, Atomico — the VC firm founded by Skype co-creator Niklas Zennström — led a $10 million investment in Oden Technologies. The London-based company serves up the hardware and software for manufacturers to track faults and establish patterns that may affect their factory equipment performance. It’s all about analytics and big data.
While the chief driving force behind Oden Technologies centers on improving efficiency and cutting costs, firmly embedded in this business model is the need to reduce waste. Manufacturing facilities can waste millions of dollars worth of materials each year due to factors such as “variation and imprecise specifications,” something that Oden says it solves.
By improving operational processes on the factory floor, Oden claims it can detect inefficiencies and issues “up to 95 percent faster” and cut waste by “hundreds of thousands of dollars” each year.
And this is what major VC firms like Atomico are investing in: “Industry 4.0,” which includes big data, artificial intelligence, and robotics. It’s about digitizing the $12 trillion manufacturing industry to make it more efficient — which means less waste.
“We believe that the global manufacturing industry is on the brink of a new machine age; one in which the industrial Internet of Things and cloud analytics, coupled with machine learning and artificial intelligence, are set to transform existing production processes, slash waste, drive incredible efficiencies and increase output,” Atomico said at the time of its investment.
We’re seeing shifts in this direction across the industrial spectrum. While the world prepares for self-driving cars to infiltrate its highways, some industries are already embracing autonomous driving technology.
Sugarcane is among the largest crop globally in terms of quantity produced. During collection, large trucks normally drive beside the harvester at low speed to take the sugarcane off-site. However, up to four percent can be lost as the truck tramples fledgling crops, which is due to driver error. As such, Volvo revealed last year that it was trialing self-steering trucks to help sugarcane farmers improve crop yield — drivers don’t have to worry about keeping the truck in a straight line as the steering is all automated.
Whether it’s moving away from disposable straws, ensuring food doesn’t end up in a landfill, confirming every piece of clothing has a buyer before it’s made, or minimizing factories’ excess material burn rate, the goal is the same: Cutting waste will play a major part in the future of our planet. Crucially, this also means improving a company’s bottom line, which will be pivotal in garnering buy-in from more companies.
“Waste inherently means something of no value or of no use,” Unmade’s Alun-Jones added. “Removing that from manufacturing makes good business sense and is clearly of financial value. Because the scale of waste in some very large industries is so massive, this is clearly a big opportunity for startups.”
One of the big challenges managers face when planning Industrial IoT (IIoT) projects is choosing the right architecture or approach for solving business problems. Managers don’t simply decide to buy some IoT technology one day and then install it. Instead, they look at an issue, such as how to reduce energy on a production line or how to lower maintenance costs on wind turbines, and then apply IoT technologies. And that is the problem: too many IoT options but too few case studies that provide best practices. This situation is starting to change, however. A couple of examples follow.
First, the Industrial Internet Consortium (IIC) has produced a new white paper that offers practical guidance for deploying IIoT solutions within the concept of edge computing—a hot topic in the industry. The 19-page white paper defines edge computing architectural functions and underscores some key use case factors. The IIC white paper is aimed at technical people who have to implement IoT solutions, but this is the sort of document and shared learning necessary to drive wider adoption.
I spoke recently with two of the authors of the white paper, Mitch Tseng of Huawei and Todd Edmunds of Cisco, who pointed out that defining where the computing takes place in IIoT is less important than harnessing the technology in the right way to achieve valuable business outcomes. They also noted that both edge and cloud computing are important to many IIoT use cases, and the key is in orchestrating the various resources to optimize the outcomes.
Their work is not finished, by any means. The next step calls for the IIC to produce a more technical report that addresses in greater detail how to implement an IIoT architecture that is managed, orchestrated, trustworthy, and secure. Engineers who need to deploy IIoT solutions should benefit greatly from the collective thinking in that yet-to-be-published document.
Mark Venables recently noted the complexity in IIoT and the challenge to provide new tools in his online piece about Thing Query Language (TQL). He highlights Atomiton, a company founded 5 years ago that developed TQL as an operating system for enabling machines, equipment, or devices to talk to each other and that can be programmed, similar to Microsoft’s Visual Basic Programming language. The software is currently used in oil & gas, smart cities, agriculture, and industrial automation settings, but could be applied in other sectors as well. Atomiton was founded by Jane Ren, one of the original founders of GE’s digital arm.
Atomiton is not the only technology vendor working to smooth the pathway for IIoT implementations, of course. Other examples of companies providing valuable IIoT products or solutions include PTC, OSIsoft, Siemens, AWS, Microsoft, Oracle, and C3 IoT.
Solving industrial problems with IIoT solutions is still in its early phase. No one company has the full stack of products or services to meet the corporate demand. A group of vendors working together or through an integrator has proven successful. As the Navigant Research Leaderboard: IoT Platform Vendors report noted, there are hundreds of firms offering solutions, which makes for a complex and sometimes confusing ecosystem. So, when efforts to simplify or provide valuable or tested approaches in using IIoT technology become widely known, it helps drive adoption and reduce wasted efforts. I’m all for that.
Industrial digitalization is transforming manufactured products into smart products. Automobiles and aircraft, for example, are quickly becoming computers with mobility. Moving human involvement from direct navigation to remote operation (drones, self-driving cars) is the most obvious result of how digitalized, smart products change the operational model.
Digitalization in product development is also relocating direct human involvement in maintenance and operations. Built-in IT allows products to perform self-analysis and to report out valuable operational data, changing human involvement to a more executive role of overseeing the automated process of deciding when a part is under stress, needs maintenance or should be replaced. Such analytic parts must be designed for connectivity and sharing—which opens up management and control issues between vendors and product owners.
Just as operational models are changing, so too are the business models that deliver products and services. Is an aerospace vendor obligated to provide IT support for an airplane? If a vendor wants to sell services around product data retrieval, does that mean the vendor is claiming ownership of the data? Should products be sold as physical product only, with full digitalization only available for an extra fee? Right now there are no simple answers.
Take the case of the U.S. Air Force as an example. It wants to use operational data to predict when its cargo and refueling aircraft need maintenance or part replacement. Their newer aircraft have the capability to monitor and send the necessary data, but they can’t do it under existing contracts. The Air Force owns the jets, but the rights to diagnostic information are controlled by the primary vendors of airframes and engines. “I want to own the data,” says Gen. Carlton Everhart, who leads Air Mobility Command. “Our airplanes have the capability right now; all I have to do is put it on contract,” the general said at an Air Force Association conference last year. “We have the capability; we just didn’t buy the capability.”
In the case of the Air Force, the contractors are Boeing and Lockheed Martin for the airframes, and Pratt & Whitney and General Electric for the engines. There is no question the vendors want to work with the military; it is just a matter of contractual agreements and determining what both sides consider as fair compensation. Because it is for military use, there are special complications, the most obvious of which is security. Any data passing between aircraft and operations must be secure. Everhart thinks it could be several years before he is able to gather the money required to move real-time information to the ground.
The cost of full access to aircraft data will be worth it, Everhart says. He cited the example of a commercial aircraft “telling on itself” by reporting out that it would need maintenance in 40 hours. So the engine was changed out before it flew again. It was only after the swap that a nick was discovered in a fan blade. The estimated cost savings of changing the engine before it failed was $50 million.
The European Union is watching how data ownership and access is changing industrial relationships. An April 2018 study examines the notion that the value of data increases with its aggregation level. Contractual agreements are already in use to control how product data is gathered and used, but the EU is concerned contracts alone may not lead to “broad and fair access to data held,” especially when smaller companies buy products from very large vendors. Small companies want to “valorize” their product data—create value from its use. But relying on contracts alone, the report claims, does not settle many issues. There would be no standards on the definition of intellectual property (IP) and trade secrets as they impact data analytics.
The potential rewards of fully digitalized product data are high, which means there is no lack of companies bringing solutions to market. C3 IoT was created by Thomas Siebel, best known for Siebel CRM Systems, a large database software company acquired by Oracle in 2005. C3 IoT offers data analytics for many industry segments including aerospace and defense. It now has product trials underway, analyzing data from flight records, maintenance logs, sensors and crew observations. “Based on initial results, we think we can improve aircraft availability by at least 25%,” C3 IoT President Ed Abbo told Bloomberg Government. The 2018 Air Force budget for operations and maintenance (O&M) is approximately $45 billion. Every percentage point of improved aircraft availability would trim hundreds of millions of dollars from operational costs.
A recent Accenture Consulting study on data ownership and access models in aerospace and defense reveals two predominant streams of thought in industry. The first is coordination among multiple players (original equipment manufacturers, supply chain and IT providers). The second is central management of data as a comprehensive digital thread. In a survey of A&D companies, 87% see supplier and IP management for both hardware and software as a key aspect of creating and using digital thread technology in the next three years. Accenture sees this current state of data usage as raising more questions than it answers, specifically surrounding data standardization, sharing, IP control and incentives for compliance.
The Accenture survey revealed only 27% of A&D firms have shared ownership of the digital thread and or the digital twin across their IT and business functions. “Of all the enterprise systems and processes, this is an area where a true symbiotic commitment is fundamental,” the Accenture report notes. “While there are clear technical components involved in developing the right systems and protocols, insights that result in effective monetization will necessarily come from the business.”
Accenture is not the only company that suggests data issues transcend engineering. David Knight is founder and CEO of Terbine, a startup for curating industrial physical data from manufacturing to consumer use. “As a rule of thumb, whomever holds title to the data producing platform, likely owns the data,” notes Knight. But there are many uncertainties. “The common denominator is well-crafted contractual language that both protects consumer interests and feeds a growing data ecosystem.”
In a study prepared for IEEE, two Bell Laboratories (Alcatel-Lucent) scientists outline how they see multiple models of data ownership evolving. The first is pay per use. The product becomes part of a provided service agreement and the contract allows the manufacturer data access and use rights in exchange for charging for use of the product based on usage data. The second data ownership model is data market. Those who purchase a product offer the data it generates as a commodity, either to the original manufacturer, a vendor or other parties. The third data ownership model is open data model, for situations like driving, where the data creation takes place in a public space. Such a space would include a notion of intention integrity, meaning device owners must have equal access to the data with manufacturers and public agencies, and the use of the data must be explicitly defined
I’d like to let you in on a secret: when people say ‘machine learning’ it sounds like there’s only one discipline here. There are two, and if businesses don’t understand the difference, they can experience a world of trouble.
Imagine hiring a chef to build you an oven or an electrical engineer to bake bread for you. When it comes to machine learning, that’s the kind of mistake I see businesses making over and over.
If you’re opening a bakery, it’s a great idea to hire an experienced baker well-versed in the nuances of making delicious bread and pastry. You’d also want an oven. While it’s a critical tool, I bet you wouldn’t charge your top pastry chef with the task of knowing how to build that oven; so why is your company focused on the equivalent for machine learning?
Are you in the business of making bread? Or making ovens?
What they don’t tell you is that all those machine learning courses and textbooks are about how to build ovens (and microwaves, blenders, toasters, kettles… the kitchen sink!) from scratch, not how to cook things and innovate with recipes.
If you build machine learning algorithms, your focus is general purpose tools for others to use. (Kitchen appliances, if you prefer the analogy.) This business is called machine learning research and is typically done by places like academia or Google.
When it comes to machine learning, many organizations are in the wrong business.
You need quite a lot of education to be in this line of work, because there’s a long history here. Some popular algorithms have been around for centuries. For example, the method of least squares for regression, was published in 1805. Trust me, humanity has come a long way in 200 years.
Today, there are some pretty sophisticated appliances out there… how are you going to build a better microwave if you don’t know how this one works? Of course you need all that immersive study! Becoming a researcher takes years and there’s a good reason that the 101 course starts with the basics of calculus.
Most businesses just want to get cooking — to solve their business problems. They have no interest in selling microwaves, and yet often make the mistake of trying to build those appliances from scratch. It’s hard to blame them — the current hype and education cycle dominantly focuses on research, instead of application.
If you’re innovating with recipes, don’t reinvent the wheel. Those microwaves exist already. You can get them for free from many places. And if setting up your own machine learning kitchen sounds like a chore, providers like Google Cloud Platform let you use theirs, complete with appliances, ingredients, and recipe books.
If you’re innovating in the kitchen, don’t reinvent the wheel.
For most applications, your team doesn’t need to understand the mathematics of backpropagation in neural networks any more than a chef needs to know the wiring diagram for a microwave. But there’s a lot that you do need to know if you’re planning on running an industrial-scale kitchen, everything from curating your ingredients to checking that your dishes are good before you serve them.
Unfortunately, I see a lot of businesses failing to get value from machine learning because they don’t realize that the applied side is a very different discipline from the algorithms research side. Instead, leaders try to start their kitchens by hiring those folks who’ve been building microwave parts their whole lives but have never cooked a thing. What could possibly go wrong? If that works out, it’s because you got lucky and accidentally hired an engineer who is a great chef.
But usually you’re not lucky. There are only so many hours in one lifetime, and if you spend them learning how a microwave is wired, you’ve got fewer to devote to mastering the art of pastry or business. Where — and when! — would your PhD-trained artificial intelligence researcher have gained the skills required for applied machine learning? If you set your heart on the hybrid who’s an expert in both, no wonder you’re complaining about the talent shortage!
Whom should you hire instead? Just like in an industrial kitchen, you need an interdisciplinary team with leadership that understands this space. Otherwise, projects fizzle and go nowhere.
If you’re selling cutting-edge appliances, hire researchers. If you’re innovating in recipes to sell food at scale, you need people who figure out what’s worth cooking / what the objectives are (decision-makers and product managers), people who understand the suppliers and the customers (domain experts and social scientists), people who can process ingredients at scale (data engineers and analysts), people who can try many different ingredient-appliance combinations quickly to generate potential recipes (applied ML engineers), people who can check that the quality of the recipe is good enough to serve (statisticians), people who turn a potential recipe into millions of dishes served efficiently (software engineers), people who keep the interdisciplinary team on track (project/program managers), and people who ensure that your dishes stay top notch even if the delivery truck brings you a ton of potatoes instead of the rice you ordered (reliability engineers).
While these needn’t be separate individuals, be sure you’ve got each role covered. And before you fling your rotten tomato at me for providing such an incomplete caricature, I’ll freely admit that there’s much more to say about hiring for applied machine learning. Let’s outsource that to a future post.
Speaking of outsourcing, if your team has tried all existing tools and can’t make a recipe that meets your business objectives, it makes sense to think about adding skills in building appliances (researcher). Whether or not you hire that person to your permanent staff or outsource the job to an experienced algorithms research firm depends on the scale and maturity of your operation.
Another reason to connect with researchers is that your prototype is so successful that using custom-built appliances makes sense at the massive scale you’re lucky enough to operate at. (What a great problem to have!)
Experts should be talking about this, but they aren’t. They’re not owning up to the fact that there’s really two machine learnings here, and so the world is training people in building all these algorithms but not in using them.
My team is working to fix that. We’ve created a new discipline to cover the applied side and we’ve already trained over 15,000 staff members in it. We’re calling it decision intelligence engineering, and it spans all the applied aspects of machine learning and data science.
To put it another way, if research machine learning is building microwaves and applied machine learning is using microwaves, decision intelligence engineering is using microwaves safely to meet your goals and using something else when you don’t need a microwave.
When it comes to applied machine learning, the hardest part is knowing what you want to cook and how you plan to check it before you serve it to your customers. That part is actually not that hard — just don’t forget to do it.
As for the rest, solving business problems with machine learning is far easier than most people think. Those gleaming kitchens are waiting for you to come play in them. Dive in as you would in a real kitchen. Start tinkering! Every time I meet someone who believes they need to take a traditional machine learning algorithms course — or, goodness! a whole degree — in order to get started, I can’t help but imagine them refusing to use microwaves until they built one themselves. Don’t fall for the lie that says you need a PhD to do amazing things with machine learning. Instead, what you really need is a bit of human creativity. Good luck and have fun!